Search Engine Optimisation

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On-Page Optimisation

On-Page Optimisation is the process of refining your website. It is the first step in getting great search results.

The best websites offer an exceptional experience for the user in a way that search engines can understand. Unlike many SEO companies, we have a full-time web design and programming team who know how to balance user experience, design and functionality.

Within four weeks of starting SEO with Upstream Connections you will receive an expert on-page analysis and recommendation report specifically tailored to your website and campaign targets. From our experience of working with over a hundred websites – including a number of leading brands – we have learnt that no two websites have exactly the same needs.

There is no magical fix-all that makes all websites rank better in Google but there are some simple rules that help. There are a number of factors that search engines consider when allocating value to websites, including:

Content

The content of your site must be relevant for the searches that you want to optimise for. It may well be that you have great content on your site, but search engines are unable to either read or understand it. The first thing we check is that your site content is optimised for your keywords and is being recognised by search engines.

Site Structure and Navigation

The way that pages are laid out and link to each other is central to a well optimised site. A poorly structured site makes it difficult or impossible for search engines to "spider" (scan) the content. We ensure that your site structure places maximum emphasis where it needs to be placed, to help improve search engine rankings.

Meta Tags

Meta Tags are coding that tells search engines about the themes and content of your website. Using our keyword research tools and common sense methodology, we will ensure that you make the most of your Meta Tags, as they can directly affect the way that your listing appears.

URL and Title Structure

Did you know that the structure of your URLs and page titles has a direct effect on how your site ranks in search results? This will be explained to you clearly from the start.

Multilingual Capacity

If you might want to expand your website to include foreign language pages in the future, there are a number of important factors to take into account, including information architecture and hosting. We have helped a number of clients launch internationally, from providing website translation using our SEO-trained translators and copywriters to foreign language link building.

As we are an SEO company with an in-house design team, you will get the kind of input that falls outside the capabilities of most Search Engine Optimisation "experts".