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Link Building

Quality Link Building

Link Building is an essential element of Search Engine Optimisation. Search engines determine the value of a site partly by the relevance of the content and how that content is presented but mainly by the quality of backlinks pointing at that site.

Search engines view a link coming into your website as a "vote" in favour of your site. But all links are not equal.

At Upstream Connections, we create links that add value for visitors to your website and the site where the links are hosted. This is important because poor quality, "out of context" link building can actually harm your site and lead to penalties.

Some of the world’s top brands choose Upstream Connections for Link Building. Why? Because we understand the importance of branding and quality. And we get results.

Important notes about link building

  • The content of your website must support any Link Building work.

    The first thing you will receive as an Upstream client is a comprehensive list of recommendations for improving your site. Some of these will be structural and some will be related to leveraging your content and improving user experience. If you need help with creating content, we have expert copywriters you can borrow for a very reasonable price.

  • Quantity comes a distant second to quality.

    Too much keyword repetition can damage your site.

  • The best links that you can receive are from people who genuinely love your site and want to highlight this on their own site.

    Our content promotion services ensure your great content gets excellent exposure.

  • We offer multilingual Link Building.

    This is handled by native speaker link builders and has proven, time and time again, to bring excellent results.