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Search Engine Optimisation

Campaign Tracking

Better SEO campaigns through analysis

Great search results drive a lot of traffic to your site. The vital next step is to ensure that this traffic results in more business.

Your site stats will provide invaluable insight into how visitors are arriving at your site and what they do once they are there; our ongoing analysis will ensure that this insight translates into excellent returns for you.

KEY ANALITICAL FACTORS

Some of the key analytical factors that we use at Upstream Connections to track a search engine optimisation campaign:

Keyword Positions

We are in the business of results. As an Upstream client, you will receive a monthly report with the positions of all of your keywords in the targeted search engines.

Traffic Sources

This data is retrieved from your site itself. Which keywords are people using to find your site, and how can this knowledge be applied to improve your returns from SEO?

Bounce Rate

This is the percentage of visitors that arrive at one of your pages and then browse away without viewing any other content on your site. The Bounce Rate needs careful interpretation as there are many factors that can lead to a high bounce rate, not all of them bad.

Conversion Rate

This is a key factor. What percentage of visitors takes the next step with your business? With our experience of working with clients and running a number of our own highly-visible websites, we can help you get your conversions up and your cost per conversion down.

As we are an SEO company with an in-house design team, you will get the kind of input that falls outside the capabilities of most Search Engine Optimisation "experts".