SEO: Search Engine Optimisation

You are looking at SEO companies because you want your website to be visible to as many people as possible. Maybe you are already working with an SEO company but they are not delivering the results that they promised when you signed up. We can get you the results that you want.

Plenty of people will tell you they can “do” Search Engine Optimisation.

At Upstream Connections, our long list of number 1 search results for clients shows that we really can “do” Search Engine Optimisation very well.

With our Search Engine Optimisation expertise, you can be confident that your site enjoys long-term visibility in natural search – for the right keywords – and that this translates into sales. Our clients will testify to this (you can ask them). We have specialised in SEO since 2003 and now employ more than 20 people full time. This growth shows that we are “doing the business” for our clients, which is why our client retention rate is over 90% year on year.

A top 10 listing in a major search engine usually brings three times more traffic than a Paid Search advert for the same phrase. The “Cost Per Click” for search engine optimisation is often less than 10% of that for Pay Per Click adverts. But these are just figures. You probably knew them anyway if you are looking for an SEO company!

The most important part of Search Engine Optimisation is making a site that people really want to see. This means great content laid out in a logical manner. Once you have this, there are a number of other factors necessary for a successful site, including internal link structure, tags, coding, URLs, titles and external link popularity.

We will help you every step of the way.

How do we work?

You tell us what you want to achieve from SEO. There are a number of benefits of being at the top of search results including increased enquiries, more sales, better brand awareness, prestige, international expansion and many more. What matters most to you? Who do you want the campaign to appeal to?

We provide a full website optimisation report at the start of our work, detailing the strengths and weaknesses of your existing site and a list of improvements that we can either implement in-house or pass to your webmaster. These will include, but are not limited to:

We provide a free keyword assessment as a part of your initial consultancy. You may have a good idea of your important keywords, especially if you already have experience of pay per click advertising. With our expertise, you can be sure that your site will rank for the keywords that bring the best Return On Investment (ROI) for you.

We sit down with you and plan a comprehensive, integrated search strategy, including expected timings for keyword performance.

You receive a personal, monthly report detailing site visits, keyword performance and other important information. This is prepared for you by hand by your account manager. All figures are checked manually and expertly analysed.

From time to time, we may well suggest additional projects that will boost your online presence further. These could be viral games or videos, quality blog entries, additions to your site or more. A recent Upstream project was called the "best viral marketing strategy of 2008" by a leading industry expert. Are you interested in what we can do for you?