Pay per click
Use Pay Per Click Advertising to complement SEO
At Upstream Connections, we are experts in Search Engine Optimisation, which accounts for the majority of our work. Our clients see excellent returns from natural search results. Sometimes, to complement these high search results, we recommend Pay Per Click advertising to our clients, using services like Google’s AdWords to drive extra traffic when it is needed most.
DOES THIS SOUND LIKE AN UNUSUAL APPROACH?
In our experience of running a number of websites – and promoting hundreds more – we have found that your returns from Pay Per Click advertising are only in the same ballpark as SEO in certain circumstances, such as the launch of a new product or in niche markets. To get REAL value from a Paid Search campaign, it needs to be micromanaged, which is a time consuming and expensive process; especially if thousands of keywords are involved.
There is no doubt that Paid Search can bring returns, but rarely for the highly competitive keywords that Upstream Connections specialises in targeting.
In most cases, we recommend a combined SEO and social media campaign to bring maximum returns for the best possible cost. To find out more about how our expertise can help your business, get in touch now.
IF ANOTHER AGENCY MANAGES YOUR PAY PER CLICK...
This is often the case with our larger clients and presents no problem whatsoever. We provide monthly reports for all of our clients with details of keyword positions, traffic volumes and much more. With your agreement, third parties can easily be cc’d on these reports.
