Answer English
Search Engine Optimisation
Ongoing:
New Web design &
Programming
Case study
The problem:
Answer English offered a great service (English courses and accommodation in London), but were not getting those all-important visitors to their website. The search environment for languages schools is a competitive one and Answer English were not standing out from rivals.
The solution:
Answer English appointed Upstream Connections as technology partner and we set straight to work assessing goals and keywords. A selection of core keywords were agreed upon and the site was altered to reflect this choice. An intensive linkbuilding campaign has ensured top rankings for core keywords ever since.
And...
James from Answer English says:
“We have been delighted with the surge in traffic to our site since Upstream took over the SEO. Previously we had not done any optimisation. Since Upstream became our technology partner we have gone from around 500 unique visitors a month to an average of almost 7000. Our major source of enquiries is through the web and in a year we have leapt from 35 bookings to 265 in 2007.
“Through their help, we plan to achieve 4 times that in 2008 and have put our faith in them by agreeing to our site being redesigned for launch in mid-January. They are a pleasure to work with and dependable. We would recommend them to anyone looking to increase traffic to their sites.”
