Social Media Strategy – Scheduling Tweets with Buffer

Why Schedule Tweets?

Twitter is a strange beast and many people find the speed at which it moves overwhelming and that scares them off. Another reason that people struggle is because they want to put content out there but dont want to have to do it at all times of the day and night, but what is the point in putting all your content out when most people are at work and too busy to use twitter? This is where tweet scheduling works perfectly.

The idea of scheduling is made for the times that you are too busy to tweet but still want to get your message out there. Now, there are many different tools that are out there that let you schedule your tweets however in my experience the best one has to be Buffer, this extremely simple tool will give you 4 times a day to post as default however you can add more and change the times. You add a tweet and it just schedules for the next available time. I will show you how to set it up and get the ball rolling with it.

Getting Started

So firstly you need an account of course. Here is how to get started.

Sign_Up_To_Buffer

Setting up Buffer to suit you

One of the best things about Buffer is that it is completely customisable. You can change the times to suit you and if you have a paid account then you can even shave different schedules on different days. It is a great tool and here is how to change your schedule and get posting on a free account.

Schedule_tweetsSo thats it, Buffer is good to go! As a free user you can schedule up to 10 tweets at once but as a paid you can do up to 50.

A few more tips

So that was the basics of buffer but there are a few little things that can help you out.

  • Buffer will automatically shorten your links so dont worry if they look really long, when you schedule them they will shorten.
  • There are add ons for Chrome and Firefox web browsers that let you add a page straight to Buffer without ever visiting Buffer. This cuts down time and just makes life easier.
  • Remember the reason for Twitter, Buffer is a great tool but you still need to interact with your followers.
  • You can edit the times of the tweets at any time so it is trial and error to get it perfect.
  • Use the analytics to see what is working the best and make sure you do more of the same.

If you have any questions then feel free to ask me in the comments and I will do my best to help you out.

Leave a Comment

Anti-Spam Protection by WP-SpamFree