An SEO Company and Much More
Upstream Connections started as a specialist SEO company in 2003. We recently celebrated 5 years in business… which is a long time in this industry.
I started working here as a freelancer way back in 2005, when Upstream operated out of a small office in the Brighton Media Centre. Since then, we moved to a bigger office, then an even bigger office and more recently to an even bigger office in Hove. During these years, we have been very privileged to work with clients in a huge range of industries, from language schools to power tools, via mobile phones, secured loans, tourism and financial software.
A lot has changed in those five years. When we started, most people would be slightly baffled by the mention of “SEO” or “Search Engine Optimisation“. Fast forward five years and the mainstream press is full of Search-related stories, journalists are given SEO training (which sometimes leads to bizarre coat tail grabbing headlines like this) and a little huddle forms at parties when you mention that you know how to get sites performing better in Google. The final point is not necessarily a good thing.
We are, first and foremost, an SEO company. But did you know we offer a whole range of internet services?
As you may well have seen on our homepage, we regularly design websites for clients. One big advantage of an Upstream-designed site is that you needn’t worry about whether it will be search-engine-friendly. You can be sure of it.
You can see some examples of our design work here and here.
We have a dedicated team of designers and programmers. We also work with a selection of highly talented freelancers, who can give a different perspective on a project.
Having great search results is only one part of doing business online. If users are not convinced by the site they arrive at, they will not want to do business with it. People are more trusting of quality websites now that they were even a couple of years ago, but are arguably less trusting of sites that appear dated or in any way suspicious. It is very important to keep on top of your image.
One of the great attractions of doing business online is being able to attract custom from around the world. To really connect with different cultures, you need to be sure that your website expresses exactly what you want it to. Our in house translation agency can ensure that you get a quality translation for a competitive price.
With the Pound set to struggle against the Euro for the forseeable future, now is the time to start appealing to overseas clients. Quality, localised text on your site is a big step forward. The next step is…
Upstream Connections offers SEO in English, Spanish, French, German, Italian and Portuguese.
Britain has one of the most developed internet economies in the world, but continental Europe is not far behind. If you want to make the most of your potential customer base in the coming years, you may want to look to the other side of the channel.
If you would like to see some examples of our work, get in touch and we would be more than happy to show you what we can do.
Links to your website are still a very important part of search engine optimisation. There are a number of ways that you can acquire these links, but the best way is to create quality content that people want to link to.
We have a specialist team in place to promote quality content in the places that bring the best return in terms of links and visitors. Check out our accent game and evolution of mobile phones video for a couple of examples.
So…
Making money online is a matter of providing the right service at the right price and making sure the right people can find you. Sounds familiar? The methods may be slightly different to traditional business, but the bottom line is just the same. If you want our help in making your website profitable, get in touch.
