It’s every SEO’s second favourite time of the year again: Google PageRank update time.

Some people in the Search Engine Optimisation industry obsess over PageRank. At Upstream Connections SEO Company, we take a more pragmatic approach to the subject. It is quite common for a page with a lower PageRank to come above a higher PR site in Google’s listings. Links from higher PR sites are generally of more value than links from lower PR sites but again, this should not be something to obsess over.

If you have have seen a shift in your PageRank in the last week, don’t panic as this is unlikely to affect you at all. If you would like any more details about the update, get in touch with us.

What is every SEO’s favourite time of the year? That’s the Algorithm adjustment.*

*Really, we like it - none of our clients has ever been negatively affected by the adjustments.