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	<title>Comments on: In Today&#8217;s Argus</title>
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	<description>What we're talking about in the Upstream office</description>
	<pubDate>Wed, 07 Jan 2009 01:18:25 +0000</pubDate>
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		<title>By: Humor Religion</title>
		<link>http://www.upstreamconnections.com/blog/2008/08/12/in-todays-argus/#comment-247</link>
		<dc:creator>Humor Religion</dc:creator>
		<pubDate>Wed, 05 Nov 2008 01:55:09 +0000</pubDate>
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		<description>&lt;strong&gt;Humor Religion...&lt;/strong&gt;

There numerous differences between dated theories like "positioning" and more current realities like wikification, or "brand journalism," in McDonald's awkward phrase. First, wikification is a customer- driven process (through word- of- mouth, int...</description>
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<p>There numerous differences between dated theories like &#8220;positioning&#8221; and more current realities like wikification, or &#8220;brand journalism,&#8221; in McDonald&#8217;s awkward phrase. First, wikification is a customer- driven process (through word- of- mouth, int&#8230;</p>
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