Archive for July 30, 2008

Tamar Weinberg: Upstream “Brilliant Minds”!

We love social media optimisation. And it seems the legendary social media expert Tamar Weinberg loves our Social Media Optimisation work too, calling our latest project the “best viral marketing strategy of 2008″.

We recently created a Flash game for sister company Language Trainers. Users are played a clip of someone with an interesting accent reading a line of Rudyard Kipling’s iconic “If” and asked to guess where the reader is from.

Have a go at the accent game here. A word of warning… it’s hard!

Tamar interviewed project leader Dave Khayat and posted it on her great Techipedia blog. You can read the whole transcript here. It’s an honour to receive such high praise from an expert like Tamar - she is acknowledged as one of the main authorities on Social Media and her opinions are sought after by experts around the world.

Social media projects like the accent game are becoming a much larger part of our work at Upstream Connections. The reaction to the Accent Game shows that social media can be successful in industries that don’t obviously lend themselves to viral marketing. If you’re interested in finding out more about how we can promote your site through social media, click here to get in touch.

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