Hello there, and a happy Monday to everyone.

Upstream Connections is very much a Brighton SEO. Some of our longest-standing clients are based in and around the fine city of Brighton & Hove, with more around the whole of Sussex. In fact, Brighton is home to a bewildering array of internet startups, websites, design companies and marketing companies like ourselves.

The whole new media boom is very good for a city that, despite appearances, is not especially wealthy. Sure, property in and around town sells for a small fortune and you often see Aston Martins and Bentleys rolling along Western Road, but this wealth is generally generated out of town. The internet boom has allowed local companies to compete on a national level. Brighton SEO companies, web designers, programmers, developers and marketers have lower overheads than their equivalents in the Big Smoke and can offer much better value. There are even parts of London that can be reached more quickly from the coast than from the other side of London.

Brighton’s Search Engine Optimisation community growing by the day. Alongside the longest established Brighton SEOs, companies like ourselves are growing at a rate. We are very proud to be attracting major clients like the Carphone Warehouse, who would traditionally have gone with more a more famous name. That our relationship will shortly be going into its third year should speak volumes about our work.

On another note…
Keep your eyes peeled in tomorrow’s Argus for another “The Bottom Line” column. This week I have written about handling negative blog or forum posts – an issue that is becoming increasingly relevant as Google has recently started launching forum and blog posts to the top of SERPs in record time. What should you do if you find yourself victim of a bad post? Picking up a copy of tomorrow’s Argus would be a good start.

Hello there people of the internet! I’m Benjamin, the “video guru” at Upstream Connections. Our department focuses on the proliferation of media on the internet, something that is always on the up thanks to ever-increasing bandwidth and the recent growth of social bookmarking sites such as Digg. As much as we’re starting to dislike the term, Web 2.0 is very much upon us!

As a short example of the kind of thing we do, here’s a short demonstration video of the building that houses the Upstream office, the illustrious Intergen House.

Talk of white hats brings to mind cricket, the man from Del Monte and the Lone Ranger.

In the world of Search Engine Optimsation, “White Hat” is an umbrella term used to describe legitimate techniques for gaining rankings. This generally means ensuring that your site is choc-full of relevant content that is updated on a regular basis. It means ensuring that your site is visible to the search engines’ spiders and that every page can be cached. This is achieved through well planned design that sticks to some established SEO principles.

At Upstream Connections, we use only White Hat techniques to get top results for our clients. Fortunately, this offers us a great array of opportunities to be creative! It is probably easier to list a few things that Upstream Connections, or any SEO worth their salt, would never dabble with:

Link Farms. Spammy spammy spammy. Basically, you can purchase thousands of links from websites that only exist for SEO purposes. Google will promptly ignore these links, and probably give you a shunt down the listings for good measure.

Doorway Pages. Again, these are spamilicious pages which are stuffed with keywords. You will rarely actually  see one as you are instantly redirected to the real front page of a site. BMW hit the headlines a couple of years ago when their website disappeared from Google’s results.

Keyword Stuffing.  Amazingly, you will still find websites that are stuffed full of hundreds of keywords, misspellings and all. White Hat SEO involves making sure that the right keywords appear in the right places, Black Hat SEO generally involves cramming the words in there in text which is all but invisible.

Link Spam. Not all links are good links. Did you know that inbound links to your site from the wrong places can actually damage your site’s performance in natural search?

White Hat SEO means ensuring that visitors to your site see the  same site as the search engines. Google and the other search engines aim to offer the best possible results to their users, and rightly punish those seen to be abusing this service.

At Upstream Connections, we would never do anything to threaten our clients results. Yes, our work takes time and results are not achieved over night, but if you are online for the long haul, you will need an SEO partner with the same long term vision. If that sounds like something you’d be interested in, drop us a line.

Stepping away from internet marketing for a minute (I’m technically on holiday), I’d like to draw attention to a charity that particularly grabbed my attention when we met at a trade fair a couple of weeks ago.

In Kind Direct take goods which are unwanted by big business and distribute them to charities. You should definitely have a look at their website.

Look out for some other Upstream peeps posting on this blog next week… have a great weekend.

If you want an idea of where Google is going in the coming months and years, Google Labs is generally a good place to start.

We all know that Google is an organisation that likes to put time and effort into development. While Microsoft made a song and dance (of sorts) about the “release” of Internet Explorer 8 while still in a very early Beta, Google’s fantastic Gmail is still in beta after over four years.

What’s great about Labs is that you can watch a new idea grow from seed to fruition.

One great program to come out of Labs is Google Desktop. This is a free, downloadable program that adds a little bit of search magic to your desktop. Click the CTRL button twice and a box pops up from which you can search your computer and the internet for any particular keywords. One or two other features are a little more annoying – feeds with Facebook status updates and images can pull up some embarrassments when they are least welcome. Still, you can always switch these off.

Another great “graduate” from the labs is Google Maps, which is well on its way to squashing the opposition. It’s rather like Multimap but somehow “Googlier”.

Rather like an emperor with hundreds of children by various concubines, not all of the labs’ spawn are fit to rule. Google Video was dwarfed by YouTube. Froogle died in its sleep one night. Google Reader… meh.

Of the current tools in development, my two favourites are:

Trends, which is very useful for SEO companies like Upstream Connections. This allows you to compare the search volume for up to four keywords over a period of months and years. Results are presented as line graphs and are shown alongside related news stories.

Google Mars. Which is rather like Google Earth but with maps of the Red Planet. Sadly, after hours of searching, I have been unable to locate any of the familiar landmarks from Total Recall, but that Cohaagan always was a sneaky one.

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Upstream Connections – SEO Brighton

Techcrunch thinks so:

http://www.techcrunch.com/2008/03/07/google-microsoft-bidding-for-digg/

This is hardly surprising. Google likes to let companies develop a strong infrastructure before swallowing them up. Also, what with search and social media sites becoming increasingly intertwined concepts, it is little wonder that Google would make every effort to tie in with the largest social media site.

Microsoft are also said to be interested, although Google appear early favourites to seal the deal.

Microsoft has made Internet Explorer 8 available for download here.

At present, the download is in Beta form and is aimed mainly at programmers and developers, although there is nothing stopping regular browsers downloading and having a play.

Initial impressions: IE8 is quite a handsome beast but it won’t be replacing Firefox or Opera in our hearts (or on our desktops) anytime soon. Basically, this offering appears to be Microsoft playing catch up, trying to offer extensions a la Firefox but not quite “getting it”. The lines are clean, and usability is improved from IE7.

Some of the more interesting features include

• Facebook integration, whereby you can get your friends’ status updates in the IE toolbar. While the latest figures suggest that Facebook use has peaked and that it’s all downhill from here, this is undeniably a cool feature.
• Ebay integration. Rather like the Facebook updates, you get updates in the toolbar for specific pages. In theory this should mean alerts when something you are waiting for becomes available, and updates on the cost of items you are watching, bidding on, etc.
• Look up on Encarta (remember that?)
• Stumbleupon toolbar.
• Live Maps integration.

One key development in the browser is called Webslices, which allows information from sites (like Ebay, Stumbleupon and Facebook) to be included in the browser. This works a bit like an RSS feed and offers you “highlights” of sites that you are interested in.

Microsoft, being Microsoft, will never release software which can be adapted like Firefox. In reality this means that people with very specific demands for browsers (SEO companies, for example) will continue to use, modify and love Firefox for the foreseeable future.

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Upstream Connections – a Brighton SEO